Q: WHAT KIND OF RESULTS CAN I EXPECT FROM MY PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: PURA LUXE PROTEIN SMOOTHING TREATMENT is a natural, formaldehyde and sulfate free formulation, that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, worry-free hair. (SEE INGREDIENTS)
Q: WHAT WILL A PROTEIN TREATMENT DO FOR MY HAIR?
A: When you use a protein treatment it does not magically remove the damage done to your hair. Instead, it works down the shaft of your hair, acting as a glue of sorts, as It smooths frays or splits that you have to your external root sheath.
Q: WILL THE PURA LUXE PROTEIN SMOOTHING TREATMENT STRAIGHTEN CURLY HAIR?
A: YES, our Protein treatment will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
Q: IS THE PURA LUXE PROTEIN SMOOTHING TREATMENT RECOMMENDED FOR AFRICAN-AMERICAN HAIR?
A: YES, our Protein treatment is formulated for ALL TYPES OF HAIR including African-American and other Ethnic Hair Types.
Q: CAN I DO THE PURA LUXE PROTEIN SMOOTHING TREATMENT IF I HAVE NATURAL GRAY HAIR? (Virgin, no color)
A: YES, you can do our treatment, HOWEVER, the gray can become yellow and brassy, but will rinse out after 10 hair washes.
Q: SHOULD I COLOR MY HAIR BEFORE HAVING THE PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: We do not recommend this, as the PURA LUXE PROTEIN SMOOTHING TREATMENT is formulated using amino acids. This, along with flat ironing, may cause the color pigment to dissolve from the hair, which might result in the color getting brighter. However, you can color your hair immediately after completing the treatment (before the final rinse).
Q: CAN I COLOR/BLEACH MY HAIR AFTER THE PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: YES, you can color and highlight your hair right after the treatment.
Q: CAN I DO THE PURA LUXE PROTEIN SMOOTHING TREATMENT IF I HAVE HIGHLIGHTS OR BLEACHED HAIR?
Q: IF I COLOR/HIGHLIGHT MY HAIR WILL IT DAMAGE THE PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: NO, it will not affect the treatment since the treatment is done on the hair cortex (the 2nd layer of the hair).
Q: CAN I DO THE PURA LUXE PROTEIN SMOOTHING TREATMENT IF MY HAIR HAS BEEN PREVIOUSLY CHEMICALLY STRAIGHTENED (JAPANESE, BRAZILIAN, KERATIN)?
A: YES, The PURA LUXE PROTEIN SMOOTHING TREATMENT can be applied to hair that has been previously straightened. It will bond to the hair, making it stronger & smooth.